The ads were withdrawn when parents and child welfare groups threatened to protest and Hudson stores did not want their stores associated with the ads. As many consumers and professionals think, sex is used to grab a viewer's attention but this is a short-term success. Archived from the original on This form of use sex to sell in advertising is effective as it draws attention and influences the overall feeling of the ad.
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Sex in advertising
Correctly predicting use sex huge impact the ad campaign would have, the agency purchased all the advertising space in the popular glamour magazine Debonair and filled it with erotic images of Bollywood actors and actresses promoting KamaSutra condoms. It sell hypothesized by that survey, that this is a result of a general numbing caused by over use of sexual stimuli  in advertising. Does sex always sell? Sexuality in advertising is extremely effective at attracting the consumer's attention and once it has their attention, to remember the message. Furthermore, such ads create an association between physical attractiveness and the product which sends a message to the consumer buying it sell they will help them achieve that physique.
Skyy Vodka is known for using sex in their advertising. A television commercial followed featuring a steamy shower scene. Unless sex is related to the product such as beauty, health or hygiene products there is not clear effect. As many consumers and professionals think, sex is used to grab a viewer's attention but this is a short-term success.
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